There are a gazillion ways to promote your company through marketing campaigns. And like the modern US Presidential elections or the Cola Wars, these campaigns generally fall into two categories: positive and negative.
The instinct to compare and contrast is great, and it’s not necessarily the wrong way to go. People need to know the differences between two companies offering similar services. An entire industry has grown around the need to research and review difference businesses and products (Angie’s List, Consumer Reports, Yelp, Carmax, etc), which is great. Near instant access to information is certainly a perk. Unfortunately, some companies pollute their brand by marketing themselves through talking smack about their competition.
First, a rebrand with new logo and site design. Then, a billboard in Midtown, Atlanta. Now, the first Ripple-branded MINI® is on the road! You just might spot our field tech, Alfredo, driving this slick piece of modern machinery around town, but please hold off on getting him to come out until there’s a naturally occurring IT problem at your office. Until then, we’ve got some pretty pictures to satisfy the curious. No need to spill kool-aid on your keyboard just to get a peek.
Not so long ago, it was rare to see Macs and PCs in the same office. Rarer still were those Macs that received decent IT support. It was a time when a lot of IT people were saying things like, “Real companies don’t use Apple®” and “Those are toys, not computers“. Thankfully, most are now onboard with the idea that Macs are here to stay, and all agree they need the same serious support as PC workstations.