You are a product. Your resume and interview are your marketing. And a product has to differentiate itself to have a chance of being noticed and valued. It astonishes me to continually get the same generic resumes, the same attempt to prove diverse skills, and the same generic answers – that I must conclude are coming from the world of resume/interview advice. The prevailing theory seems to be “offend no one, never take your self out of contention.” Imagine that process recruiting for a sports team or a movie cast. Terrible. So I have my rules.