The way that people work has changed. Gone are the days where people are okay with being stuck in a cubicle from 9 to 5. Does this mean that it’s now harder to get things done? Not at all. It just will require a change in how companies approach their work environments.
Some companies are resisting adopting a remote or a hybrid workforce, but the truth is that shifting to a remote or hybrid workforce isn’t even enough. It’s not just where your team works that matters, it’s how your team works.
That's why at Ripple, we believe in the philosophy of a Results-Only Work Environment (ROWE) Long before the global pandemic and the shift to work-from-home, we've had ROWE as part of culture. And it's worked.
Going ROWE is a huge step and we're going to share some tips to make it successful.
Well, we implemented ROWE in 2007 and never looked back. It was a revolutionary ideology long before a global pandemic changed how so many companies worked. Even Inc. Magazine wanted to understand our process better. We were quoted in Inc. Magazine for an article focusing on the benefits of starting a business in Atlanta. Here’s a snippet:
“Some companies try a different approach to work around accessibility issues. Landman's Ripple is one of the companies that adopted a 'results-only' work environment, allowing employees flexible schedules so they can work from home or avoid rush hours. 'Here in Atlanta that's a huge benefit because the whole driving to work thing is a big deal for people,' he said.
Even if you don’t have the terror of Atlanta rush hour like we do, there’s still plenty of benefit in putting trust in your team and your leadership to have a flexible, employee-friendly, results-only work environment.
For Ripple, ROWE came about because we were always looking for Work Utopia. We wanted people to be thrilled to do their work and leave at the end of the day with a sense of fulfillment, connectedness, and engagement. We had implemented many, many different things to try to create that Work Utopia and things were going okay. We managed with mixed levels of success.
As we grew, we put some policies into place, tried some new rules. Over performers on the team continued to do well, but we kept creating more and more rules for the under performers. Rules such as when to get to work, what constituted work, when to leave for the day. Productivity didn’t increase because of these rules and structures. It dropped. We were soon longing for the days where we didn’t need all this constricting structure.
When our team read Why Work Sucks, that was the eureka moment. We realized that everything we were trying to do to make our business run better was actually making work harder and less productive. The way that the traditional workplace was built assumed that there would be some great people, a bunch of good ones, and a chunk of poor performers that would need to be constantly managed. That needed to change.
The best team members don’t need to be micromanaged, they need tools and goals. And to attract the best team members, We needed the best work environment. An environment where the team could work remotely, have unlimited vacation, and not have to ask for permission every time they needed to run to an appointment. A workplace that cared about results, not presentee-ism.
We originally decided to try ROWE out for three months; we’re still doing it 15 years later. The results have been all we could have hoped for. Our productivity and profitability has skyrocketed. We do the same amount of work (and more) with 60% of the headcount. Our team is empowered and held accountable; team members are either getting results or they’re not. It may not be a Work Utopia (yet), but it’s a hell of a lot closer.
We love to share our experience with ROWE and how much Ripplers love it.
We believe that implementing ROWE can make a seismic cultural shift at any business. Here’s some reasons why:
Although a lot of companies are starting to embrace ROWE, the majority are still afraid of commitment. They’re waiting to see if those adopting ROWE will succeed. Here’s some major other companies that use a ROWE philosophy:
You might be saying to yourself, “Well, that’s great for Ripple and those companies. But why would ROWE work for my business?” ROWE works because:
Want a free productivity plan developed by our years of experience in ROWE? Well, here you go.
Clearly, having a ROWE approach to your business doesn’t just mean that you’ve switched to a hybrid or remote workforce. There’s many ways that companies have transitioned to remote work that fully go against the spirit of ROWE by adding in lots of extra processes and unnecessary steps or check-ins. That being said, the flexibility of a hybrid and remote workforce is an attractive element of a ROWE. You just have to do it right.
Don’t expect to tell your team that they can work from home and see results overnight. It takes time to get everyone on the same page and there’s always going to be some pros and cons with remote work. But if you address the issues early and empower your team, those speed bumps will soon be a distant memory.
Managing a remote workforce won't be smooth sailing – that would be too easy, right? There are some pitfalls you might experience along the way. But with proper planning, you can mitigate and reduce the risks drastically.
Technology is a significant part of going ROWE. Technology simplifies the process, eases communication, and improves a variety of other aspects of a remote or hybrid workforce. Some essential technologies and tools that will make a difference and make the transition smoother include:
Moving to remote work means restructuring your IT security approach. Your team is no longer in one central location where you have full control of the systems. Even in a hybrid setup, you’ll likely have people going in and out of your location at various hours; that shouldn't mean that you compromise security. There are methods and tools you can use to maintain high-level security and fluidity in work. Some critical security tips you can use include:
Getting your remote or hybrid team up and running is the easy part. Maintaining the culture takes a lot more effort to make it work - and it’s incredible when it does.
The three key areas you should focus on when working to maintain culture in a ROWE are:
Shifting to ROWE at Ripple was the single best choice we ever made. It’s worked since 2007 and it’s made a great impact on our business. It’s results-oriented, after all. Want to learn more about Ripple and ROWE? Reach out to us!
Want to work with a managed IT service provider that understands ROWE and remote work? Partner with us for managed IT services. You can start your journey by having a 30-minute consult with a member of our team.