A while back, our friends at ignition knew they wanted to improve their email and calendar system. At the time, they had a hybrid of hosted exchange and POP email, which made communication between their people a lot more complicated than it needed to be. After a lengthy discussion between our man Homer and ignition co-owner Mikey Hersom about all the available options, like in-house, hosted, and web-based systems, they decided to go with Google Apps on our recommendation. Using a web-based system like Google Apps allows ignitors to collaborate in realtime like never before. They use Google Docs (now G-Drive) for file sharing, Calendars to schedule events, Gmail to keep track of all emailed communications, and Hangouts for collaboration between two or more ignitors no matter where they choose to work.

But you don’t have to take our word for it. Hillery Brown, ignition’s Assistant Brand Manager, gave us a quick rundown of the problems with their previous system, and how Ripple made her job a lot less stressful.